Saturday, 1 October 2011

Gandhi and his message of love. Award winning TelItalia Ad. Subtitles under 'more info'.

Subtitles: "If you want to give a message, it must be a message of 'Love'. It must be a message of 'Truth'. I want to capture your hearts. Let your hearts clap in unison with what I'm saying, and I think, I shall have finished my work. A friend asked yesterday, did I believe in one world? How can I possibly do otherwise. Of course I believe in one world." "How would be the world now, if he could communicate in this way? Telecom Italia. Communication is life." What if a great man of the last century - Gandhi, say had had access to the communications networks of our age when he made one of his most important speeches? The result is 'Telecom Italia Gandhi', an astonishing 60-second spot that started airing in Italy in 2004. It uses excerpts of his speech at the Inter-Asian Relations Conference, New Delhi, 1947. The music in the background is the song 'Sacrifice' by Lisa Gerrard.



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